Inequality for Women in Watches

The world of mechanical watches has exploded in the last 10 years. Quartz was supposed to kill the mechanical watch, but as it turns out, people love fine craftsmanship, and as it turns out, it is easier to showcase that craftsmanship when it isn’t hiding underneath a circuit board. But who buys these watches?

It seems that the main interest in mechanical watches comes from men. The industry seems to recognize this because most new mechanical watches (especially those with complications) are for men. Sure, there are some staples. Rolex makes lovely mechanical watches for ladies, but honestly do these women care that it is mechanical. When it comes to a Rolex, do the men?

There are many people out there who would like us to believe that a lady wants a pretty watch and she doesn’t “care what is under the hood.” Sometimes this is true, but I’m sure there are some ladies out there interested in watch complications.

Let’s see what’s out there for women:

  • Rolex offers an automatic with or without a date for women, although they now offer more feminine looks in larger models. I mean really, the “Safari Daytona” is not for a man, unless he’s dressed in women’s clothes.
  • Zenith has several of their “Open” Collection for women with hearts & stars & cutesie frills.
  • Cartier’s women’s models are about 80% quartz.
  • Patek Philippe’s highest selling line, the “Twenty~4”, is available mostly in quartz with a couple manual wind models. They do have a new ladies Calatrava dual time zone with a display back.

Honestly, as much as I follow the watch market, I don’t really know what is available for women in mechanical complicated wristwatches. They have a very small share of the market.

Is it fair, or justified, or simply a business decision? Let me know.


2 Responses to “Inequality for Women in Watches”

  1. 1 Ceridwen March 23, 2008 at 11:11 am

    I’ve been looking for a ladies’ mechanical and/or automatic watch for ages. I don’t like battery watches. They have not performed well for me over the years. There are far fewer women’s mechanical watches than there are men’s mechanical watches, and the women’s watches are usually silly looking or too expensive. There are a few Russian or Belarus manufacturers that have some nice women’s watches, but with fixed bracelets rather than the stretch bracelets that used to be so common. Being slightly larger than a lot of women, I can’t get a fixed 7″ bracelet. It’s frustrating to look for a decent mechanical watch, whether automatic or not. I think there is definitely a bias against women in these watches.

  1. 1 Saphir - Watch Magazine for Women « Tick Talk Trackback on February 29, 2008 at 7:40 am

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: